Comparison
Automo vs Frazer
Frazer has been a staple in the used car world for decades. But the industry has moved online. Here is how a modern, cloud-based DMS compares to Frazer's desktop approach.
What is Frazer?
Frazer is a desktop-based DMS that has been serving independent used car dealers for over 30 years. Known for its simplicity and low cost, Frazer runs locally on Windows PCs. It handles forms, inventory, and basic deal management, but lacks a web-based interface and modern online tools.
Feature-by-feature comparison
| Feature | Automo | Frazer |
|---|---|---|
| Inventory Management | ||
| VIN decoding | ||
| Photo management & overlays | Basic | |
| Bulk inventory operations | ||
| Window sticker generation | ||
| Image overlay templates | ||
| Website & Online Presence | ||
| Built-in dealer website | ||
| Custom domain support | ||
| Multiple website themes | ||
| SEO optimization built in | ||
| Facebook Marketplace posting | ||
| CRM & Lead Management | ||
| Lead tracking & follow-ups | Basic | |
| Live chat widget | ||
| Customer database | ||
| Email notifications | ||
| Deals & Financing | ||
| Deal management | ||
| Invoice generation | ||
| Financing calculator | Basic | |
| Trade-in management | ||
| Platform & Setup | ||
| Cloud-based (no install) | ||
| Mobile-friendly interface | ||
| Multi-dealership support | ||
| Free trial available | 14 days | |
| Automatic updates | ||
Pricing comparison
Automo
Automo plans start at $29/month (Supersonic) and $59/month (Hypersonic). 14-day free trial included. No per-user fees.
Frazer
Frazer charges a monthly subscription that varies based on features. Their pricing is generally affordable for basic use, but you will need to pay separately for a website provider, listing feeds, and other online tools that are built into Automo.
Why dealers move from Frazer to Automo
Cloud-based, work from anywhere
Unlike Frazer's desktop-only approach, Automo runs in any web browser. Access your dealership data from your phone, tablet, or any computer — no VPN or remote desktop needed.
Built-in dealer website
Frazer does not include a website builder. With Automo, your inventory automatically syncs to a professional dealer website with SEO, custom domains, and multiple theme options. Switch between themes instantly from your dashboard.
Modern lead management
Automo includes a full CRM with live chat, email notifications, appointment booking, and lead tracking. Frazer's lead management capabilities are limited by comparison.
No desktop installation required
No Windows dependency, no local server, no IT headaches. Automo is always up to date, always backed up, always accessible.
Facebook Marketplace and social posting
Automo includes a built-in tool to post vehicles to Facebook Marketplace with scheduling and automated listing management. Frazer has no online listing integration.
Google reviews and traffic analytics
Automo automatically syncs your Google reviews and displays them on your website. The built-in analytics dashboard shows you where your website visitors come from, what they view, and how leads convert.
Frequently asked questions
I have been using Frazer for years. Is it hard to switch?
Not at all. Automo is designed to be intuitive even if you are coming from a desktop-based system. We support CSV imports for inventory and can help you transition. Most dealers are up and running within a day.
Does Frazer have a website builder?
No. Frazer is strictly a desktop DMS and does not include any website or online presence tools. You would need a separate website provider. Automo includes a full dealer website with every plan.
Can I access Automo from my phone?
Yes. Automo is fully cloud-based and works on any device with a web browser — phones, tablets, laptops, or desktops. Frazer requires a Windows PC with the software installed locally.
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Ready to see Automo in action?
Start your 14-day free trial today. No credit card required. No long-term contract.